After Facebook, Twitter, Instagram and another social media app, the marketers get the opportunity to explore another medium which can boost up their presence – Pinterest. It is an interesting and better medium to connect with the audiences that can produce effective results within a short period. You need to use Pinterest Marketing Strategies to enhance brand awareness and also in inviting leads from other sources.
How Pinterest works?
Now, you may ask, how is it different from other social media? Well, people use this platform in a slightly different manner than the other ones; they collect matter of interests rather than sharing. If you have a business and you are planning to reach more audiences, you should not keep away from this visually stimulating platform. Let’s check what you can do to get solid Pinterest marketing strategies in this platform.
- Here, you need to create captivating images, colourful graphics and infographics, etc. to engage the audiences.
- If you are a small business owner, interested in making a connection with your potential customers, you may utilise the share button which can initiate the conversations.
- You may pin pictures of the contents you create like posting the employees of your company with their names.
- This platform triggers the imaginations of the audiences, inspires, and compels them to take some positive actions like buying.
- You can also use this platform for your planning needs as you can always look at it whenever you are running out of ideas.
Importance of Pinterest in business
As a social media marketer, you need to plan strategies that are beyond the regular platforms and start another medium of a campaign like Pinterest. However, here is a list of all the benefits you will get after registering yourself to this platform.
- Conversion of browsers into buyers
Many people use Pinterest for ideas and inspiration for their planning process. Therefore, if your content can hit the searchers’ interest in the right chord, the chances are that you are converting her/him to your potential customer. For instance, if you have a book business, you can create content accordingly and pin it. People searching related to that particular thing will automatically come up that can also lead to the purchase of your article.
The engagement is astonishingly high in this platform. People tend to look up things and share among its circle whatever they find interesting. If your content can grab the audience’s attention, your content may go viral, which ultimately brings profit to your business.
3.Drives a massive number of traffics
Quality visuals can help you gain an enormous number of traffics to your website, which no other platform can provide. It is a more effective lead generation site. Searchers, if provided with the right content on the media, have high chances of visiting your profile by following your link for more information regarding the particular matter. Therefore, integrating Pinterest marketing strategies can be beneficial for a business.
4.Get an idea of the audiences’ tastes and preferences
Pinterest is a great platform to discover what the audiences are looking for. In this manner, you can understand what is trending and offer your product or services accordingly. In short, you can understand the market condition for the product/service you have intended to offer to the audiences.
5.Getting a higher number of inbound links
Each of the images you post contains a link to the source. Therefore, you will get more inbound links for the contents you create. This is the reason why marketers need to focus on creating quality content that would attract audiences for further actions.
6.Involve all your social media accounts
Another important feature of Pinterest is that it allows you to merge all your other social media presence like Facebook, Instagram and Twitter. For this, the users can pin the post to their respective news feed for others to see.
Therefore, as you have seen, creating a Pinterest account can help you get the right amount of exposure and increase your visibility. If you are planning to get started with your journey, here are a few Pinterest marketing techniques that can apply in your marketing strategy.
A few techniques to keep in mind
- Business accounts and profile updates
Firstly, change your account to a business one by following some simple steps. Integrate all social media accounts. Also, do not forget to mention the relevant keywords that would describe the voice of your brand. A little bit of research in SEO can help you here.
Next, to create your profile, it’s time to optimize it. Add broad covers, high quality pictures, etc. to make it more attractive to the audiences. Moreover, you should create content that can give a strong voice to your brand. Here, as a part of Pinterest marketing techniques, you might include colourful fonts, icons, etc. that can be easily distinguishable.
For better results, you may also take some hint from the search bar by typing some essential words. This will show you a list of the trending searches on Pinterest. Now, in this way, you can get an idea about what users are most interested in.
- Stay active and engage
One of the interesting mantras of any social media platform is to stay active. You need to post more and more content that can attract more followers. Moreover, it helps your brand o stay in their mind for a long time. You can also use relevant hashtags so that it is easily searchable and gets the desired attention from your target audiences.
- Make a thorough analysis
As you have done almost everything that is needed for Pinterest marketing strategies, you need to analyse all your work and do some basic research. For instance, check all the pages that are popular in that particular month. List them down and also take relevant information with the help of this platform itself as it shows you the best-performed pages.
- Rebuild your strategies
As you have got the flow by now, you need to rebuild and incorporate otherPinterest marketing strategies that might help you in your marketing process. Make better utilisation of the Pinning strategies and try to incorporate videos in it. You may also participate in the Pinterest paid advertising programme that might work well for you.
Millions of people with different marketing ideas have joined Pinterest. Making money on Pinterest without a blog has also become possible. If you want to explore this particular part, read on.
- Affiliate marketing on Pinterest
If you are not sure and have questions about making money on Pinterest without a blog, then rest assured, you have come to the right place. Now, affiliate marketing is referring to and earning. You can do that by following some simple steps. Sign up for this program and create an interesting pin. Now start pinning the affiliate links. Now following this, you need to do some other steps as well that you can read down below.
- Website optimization
For improved performance and better Pinterest marketing strategies, you need to optimize your website according to the needs. For instance, you may add the “Add to bag” option down the post so that it can help them to look at your post and do action later. Other than that, you also need to optimize your images, too, which can help to attract attention. Moreover, make sure to include some lifestyle photos which are one of the trending thingson the platform.
Enrol yourself for affiliate program
Be clear about the products and services you are interested in and what your target audiences need. Look for the available affiliate programs for those products and services and applications. If the companies, for where you are trying to get affiliated approve you, you may start putting them on Pinterest.
Create the pin
There are a lot of free tools from where you can create the pin. Design the perfect one who can draw in a lot of audiences.
Upload the pin
After you have created the pin, it’s time to upload it on your profile. You will see a place for a destination website where you need to put in the referral link.
So, this is how people are making money on Pinterest without a blog. Here, you do not need a blog. All you need is a Pinterest account, affiliate links and pins. You are all set to go!
Now, as you have got a thorough understanding of everything about Pinterest marketing strategies, you may apply it to your dream business. Since sticking to only one strategy won’t help you go places; you need to try different strategies that can ultimately help you in meeting the business objectives. Not only does it benefit your business condition, but it also inspires a lot of users to get that particular thing. Therefore, creating, sharing and inspiring are the main mottos of Pinterest.
Join today and take your business to a new level!